The short answer to that question is yes. Yes, your pet blog needs a media kit! Your media kit can be used in the following ways:

  1. To connect with potential sponsors
  2. It shows you’re credible and invested in your work
  3. It’s a networking piece
  4. It shows who you are and what sets you apart from others

Think of your media kit as the resume for your blog. This is the document that shows all your stats and information about why you are a credible source of information in the pet industry. With so many bloggers and influencers wanting a stake in the game, it’s important to stand out from the rest. What makes your blog different than others?

More questions to ask yourself as you create your media kit are:

  1. What is my biography as it directly relates to my blog? You might have a different career background that doesn’t have anything to do with blogging. Your media kit should showcase you and your talents within the blogging world
  2. Who is my unique audience? This is super important for connecting with potential sponsors. They want to know who is part of your audience and why that audience might be a good fit for them
  3. How does social media impact my blog? You definitely want to include social media stats in your media kit. Sometimes, a company only wants to work with you for your social media platforms or for one platform
  4. What are my blog and social media accounts worth? This is where people get tripped up. They aren’t sure how to measure their worth. There are a few factors that affect your blog and social media account’s worth. Followers and page views are typically how the worth is measured. Many people use the rule of thumb that for every 10,000 followers on Instagram you can charge $50-$100 depending on your engagement and reach. This might not be the case for every account though. In terms of blogging, I have read about $100 a blog post for every 20,000 page views. Unfortunately, there is not a general rule of measure for this. You have to go based on your work, your competitors, and your metrics. You should include pricing in your media kit so that brands know you don’t work for free. 

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